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Travis Leicht of OnSite Supply talks to Stan about maximizing your current assets to create more profit in your business. What are some changes that can be made (easily) to bring in more income with less effort.
Travis has been doing Periscope videos and using them to increase his business.
When it comes to business, he wants you to start by evaluating yourself. Where are you happiest? What makes you happy? Figure out where you want to be.
One key step that Travis took to simplifying his business is what he calls “batching.” Batching is maximizing your hours by minimizing interruptions that waste time. Batching allows you to get key things done efficiently.
Income – Time, mobility & time
“6 sides to the die” – capital (liquid, physical, social, credit, spiritual)
Links from this episode
OnSite.supply – Coupon code Stan
Mike was always creative and he was encouraged by his parents to keep coming up with new ideas. When somebody senses that you’re willing to take a risk and pursue their creative solutions to make a job faster or easier, they will continue to come up with new solutions. There are a lot of ideas that never make it past your garage or company, but if you persevere, you can take the next step and create something big.
They started small and made a few pieces and started selling them. Started naive. Didn’t think about the risk too much. If you concentrate on the risk of a venture, you will focus on the risk instead of the possibility of great success.
There were “well meaning detractors” along the way who tried to discouraged Syd from continuing. This could have stopped the progress of their business. You will likely have these kind of people in your world, and you’ll have to stay strong because these people will try to stop you. They will think they know what’s right for your company.
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When he was 24, Bryan’s neighbor offered him a job at a lawn care business. After becoming unhappy with his manager, Bryan had had enough. Another neighbor was moving and had 3 things to get rid of: a dog, a TV, and a John Deere lawn tractor for $800.
He used that John Deere to launch his business (along with a van and a boat trailer). Now he is passionate about helping other business owners grow their businesses.
- Built a company website
- Put lettering on all the trucks
Bryan uses his social media skills to help other contractors grow their businesses. His words of wisdom are that business owners stay true to their pricing and their business model. Focus on building your reputation and you will be able to charge what you want.
Train somebody in that could go start their own company. If you can do that, you will be creating another version of yourself. Give them the reason they have to stay with you.
Bryan’s advice: Grow slow. Don’t let the business get out of control so you aren’t able to service your customers.
Stan’s advice: Find the best person you can to bring into your business
Consistency – You have to post on social media regularly (not a bunch in one day and then not again for awhile) .
Quality – High quality content that aren’t all the same.
Tags – put relevant tags on the posts. When people click on the hashtag, your picture will show up. Instagram will provide a list of suggested tags when you post.
You want to connect your social media accounts together. For example, when you post a video on YouTube include your other social media usernames and a link to subscribe to your posts in the description.
When it comes to paying for advertising online, Blake recommends using Facebook ads because you can specify which groups of people you want to advertise to. You can advertise to specific areas, age ranges, etc.
When starting on social media, introduce your company and what sets you apart from the other companies in the area. Also post quick tips & tricks videos for homeowners.
Focus on building your people instead of focusing on building systems. Once you have your key people in place, then you can create systems around them. If you don’t have people to operate the systems, what good are they?
As owners, we often times want to keep our hands in everything. Hire people who have different skill sets than you. Hire people who are better than you! Ask yourself what you want to get off your plate and delegate to somebody else so you can free up time to grow your business.
Consultants are the people you pay, mentors are those you ask for help and they will help you out.
Mentors are free.
Coaches help build business.
Consultants have higher intensity w/industry specific information.
As soon as you think you know it all, you have a problem. Never stop learning!
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After moving to Wheaton, IL, as a young boy, Greg taught himself how to build a pond by digging one in his parents’ backyard. Neighbor’s saw his work and asked him to build them ponds. Eventually, he started a small business to make summer money. After the Chicago Tribune wrote a front page article on him, Greg’s business took off.
It’s all about the people you bring into your company. Find people who are good in places you’re weak so your company can grow as effectively as possible.
Aquascape offers a free online academy to become a Certified Aquascape Specialist. When you complete the training, you will be on their website as a recommended contractor.
4 Level Approach to Busienss
1. Hands On
2. Working with other
3. Systems based
4. Strategic (work on the business, not in it)
Installer, manufacturer, trainers & educators.
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What are Facebook “dark posts” and how can you use them to promote your business in a targeted and cost-effective way? Today Stan talks with business owner and social media expert Tyler Olson. If your company is on Facebook already, then sponsored posts and dark posts are an awesome way for you to reach more potential customers in an inexpensive and targeted way. Roughly 80% of Americans are on Facebook, and about 50% login every single day. The engagement level is huge, so it can be very build an audience, attract customers and generate business. Tyler and Stan layout some awesome ways you and your company can utilize dead-simple ideas on Facebook — like before-and-after pictures — to grab attention and grow your business.
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If you want to run a successful business, forget about your craft. You can be the best landscaper…the best excavator…the best contractor around – but ultimately, none of that matters if you don’t know how to communicate. The hard truth is, it doesn’t matter how good you are at your craft, people skills are absolutely vital to your success. Jeff Johnson is an author, business owner, and former gubernatorial candidate for the state of MN. All these experiences have taught Jeff about the importance of connecting with people. Jeff and Stan talk about the importance of small talk, remembering names, and following up with people – these things matter!