If you want to run a successful business, forget about your craft. You can be the best landscaper…the best excavator…the best contractor around – but ultimately, none of that matters if you don’t know how to communicate. The hard truth is, it doesn’t matter how good you are at your craft, people skills are absolutely vital to your success. Jeff Johnson is an author, business owner, and former gubernatorial candidate for the state of MN. All these experiences have taught Jeff about the importance of connecting with people. Jeff and Stan talk about the importance of small talk, remembering names, and following up with people – these things matter!