049: Tyler Olson – Turning Simple Facebook Posts Into Paychecks

Tyler OlsonWhat are Facebook “dark posts” and how can you use them to promote your business in a targeted and cost-effective way? Today Stan talks with business owner and social media expert Tyler Olson. If your company is on Facebook already, then sponsored posts and dark posts are an awesome way for you to reach more potential customers in an inexpensive and targeted way. Roughly 80% of Americans are on Facebook, and about 50% login every single day. The engagement level is huge, so it can be very build an audience, attract customers and generate business. Tyler and Stan layout some awesome ways you and your company can utilize dead-simple ideas on Facebook — like before-and-after pictures — to grab attention and grow your business.

Links from this episode

www.smcpros.com
On Twitter @tyolson

Find us on iTunes

Landscape Business Pro Podcast

044: Travis Leicht – Landscaping Suppliers Beware

Travis LeichtTravis Leicht is a young entrepreneur that approaches business from a completely different mentality. By his early twenties, Travis had already started, built, and sold multiple companies. In fact, the sole purpose he started the companies was just to sell them. Driven by his passion for bio-diesel engines, Travis has developed a proven strategy to build lean, efficient, fast-growing and profitable companies. His current venture is JIT Supply, based out of Sarasota, Florida. JIT Supply is a “just in time” landscaping supply company designed specifically for landscaping professionals. The business model focuses on low inventory supply lots in various locations throughout town – so they can promise fast, accurate delivery all over the city. Travis is a sharp, business-focused young man that has a bright and prosperous future ahead of him. Travis really know how to get a landscaping company off the ground, so I guarantee even some of you seasoned owners out there can learn a lot from this episode. For you younger listeners just starting out, you’ll hear some completely fresh ideas on how to grow your landscaping business right out of the gate.

Links from this episode

www.gojitsupply.com

Find us on iTunes

Landscape Business Pro Podcast

041: Shaun Caldwell – Internet Marketing vs. Print and Direct Mail Marketing

Shaun CaldwellShaun Caldwell is owner of Charlotte Print, an online printing company located in Charlotte, North Carolina. Shaun’s background is internet marketing, but when his career wasn’t going where he wanted, he got into print media – which seems a little backwards – but it’s a move that Shaun truly believes was a game changer. Before beginning a direct mail campaign, ask yourself two questions. 1) What does your demographic look like? Age, income, location, etc. Know who you’re targeting. 2) Make sure your message to that audience is complimentary. It doesn’t matter how good your print piece looks or how many people see it, if you’re not speaking their language, then your efforts are lost and your money is wasted. Stan and Shaun also discuss the differences between a solo and “coop” campaign. Which costs more? Which is more effective? What kind of return can I expect?

“Do what you’re best at and outsource everything else.”

Links from this episode

charlotteprint.com
On Twitter @charlotteprint
Facebook
Instagram

Find us on iTunes

Landscape Business Pro Podcast

040: Corinna Essa – Social Media 101 for Landscapers & Contractors

Corinna EssaCorinna Essa is a social media expert. She’s helped companies of all types and sizes approach their social media marketing in a way that makes sense for their industry, budget, and marketing goals. Take Pinterest for example…the simplicity of posting a beautifully photographed before and after picture on Pinterest can have a profound affect on your company’s exposure. Once Pinterest users start “pinning” your photos, you can essentially sit back and let the Pinterest community do your advertising for you. If Pinterest is a model that works for your business, then Instagram is another photo-based platform that may be perfect for your company’s social media efforts.

Maybe your business model is B to B. If that’s the case, LinkedIn might be a good choice. LinkedIn is a popular professional networking website that you can use to bypass gatekeepers and pre-qualify leads without them even knowing it. Stan and Corinna also talk about Twitter. They discuss how to best use Twitter, but more importantly, how landscapers can utilize Twitter in a way that makes sense for the landscaping and excavating industry. And then there’s Google Plus. What the hell is it – and as a landscaping contractor – how can it help my business? Corinna and Stan clear up some of the mysteries around these various social media platforms and shed some light on how contractors like yourself can approach social media with a realistic and targeted game plan.

Links from this episode

Social Media Worldwide
Corinna on Twitter @smwonline
Ello
Pinterest
Facebook
LinkedIn
Twitter
Google Plus
Sprout Social
Buffer.com

Find us on iTunes

Landscape Business Pro Podcast

039: Bill Ross – Angie’s List: What Every Contractor Needs to Know

Angie’s List is a website designed make money by helping consumers find reputable service providers in their area. How does it work? Angie’s list charges service providers to be “featured” on the Angie’s List website, making the company’s listing more visible in order to generate leads. You might wonder, “What does it cost?” Well, how much have you got? Bill Ross, former sales rep at Angie’s List, is dedicated to helping contractors save money by teaching them the right way to negotiate with Angie’s List salespeople. Unlike many of the commission-based salesmen on the other end of the phone, Bill always has your best interests in mind. If negotiated properly, your Angie’s List experience can be a lucrative one. But, if the salesperson is able to take advantage of you through various “questionable” sales techniques, then you could end up wasting a LOT of money. In this episode, Bill teaches us to understand the process, and play serious hardball to make sure your company has the best chance of success with Angie’s List.

“Always quote high…you can never quote high enough!”

Links from this episode

Email Bill at billrossmarketing@yahoo.com
Angie’s List

Find us on iTunes

Landscape Business Pro Podcast

027: Thomas O’Malley of Yardbook.com – Business Software for Landscapers

Before creating what he plans to make the most comprehensive and user-friendly software available for landscapers today, Thomas O’Malley was a young lawn mowing entrepreneur himself. In fact, he saw so much success so quickly that he was able to buy a truck for his business before he was old enough to drive it. Years later, with that same ambition and well-earned business savvy, Tom paired up with web design/development guru Mark Ke, and created Yardbook.com, the amazing cloud-based software designed for landscapers. Stan is using Yardbook, and being that it’s free, you have no excuse not to check it out for yourself. Estimating, routing, bookkeeping, invoicing and much more is all done with ease using this revolutionary new tool.

Links from this episode

yardbook.com
Google Earth

Find us on iTunes

Landscape Business Pro Podcast

024: Dorie Clark – Stand Out! Expert Advice on Branding for Contractors

Dorie Clark‘Branding’ is one of those terms that is thrown around all the time, but widely misunderstood. What is a brand? Why is if important? As a contractor, how do I leverage branding in my own business? Dorie Clark is a well-respected and recognized branding expert, and author of Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It. She understands that a brand goes well beyond a logo. Your brand is your reputation. It’s an all-encompassing representation of what your company stands for — and it’s crucial making your company stand out amidst hundreds of other companies that offer the exact same services you do. Do you consider your company to be trustworthy? Innovative? Or maybe your known for your technical expertise? Dorie lays out some great ideas to help you establish your brand, focus on it, and leverage it to expand and strengthen your business.

Links from this episode

Book: Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It
Book: Reinventing You
DorieClark.com
99 Designs

Find us on iTunes

Landscape Business Pro Podcast

018: BJ Smith – Facebook for Contractors: How to Find New Customers

BJ Smith - The Busy MarketerSimply put, BJ Smith is an online marketing expert. BJ hosts The Busy Marketer Podcast, co-hosts the Marketing Recap Podcast, and is a college-level professor of multi-media design. But more importantly, BJ understands how contractors like you can utilize some basic marketing principals and techniques to efficiently and inexpensively market your business to a targeted audience. It turns out that Facebook isn’t just for finding old flames and seeing photos of your cousin’s latest fishing trip. BJ tells us how to use Facebook, social media and simply made videos to reach customers like never before. We do touch on some high-level online marketing strategies, but BJ has a great ability boil these strategies down to actionable steps that you can take today. It’s clear that BJ really knows what the hell he’s talking about, and If you don’t leverage the expertise shared by BJ in this episode…your competition will.

Links from this episode

The Busy Marketer Podcast
BJ on Twitter
The Busy Marketer on Facebook
Marketing Recap Podcast

Find us on iTunes

Landscape Business Pro Podcast

017: Geek to Freak – YouTube Monetization for the Average Guy

“GregGreg Chism — a.k.a. Geek to Freak — might be familiar to those of you in the landscaping industry that find themselves checking out industry-related videos on YouTube. Greg is a lawn-care business owner, but is better known for his popular YouTube videos which cover various topics on a variety of different YouTube channels. What began as an outlet for Greg — as a personal challenge to himself — has become an unexpected launch pad for him and his businesses, and has begun to bring in a considerable amount of revenue. What does this mean for the average landscaper? Simple. YouTube is free, easy-to-use and a potentially explosive medium on which to promote yourself and your business.

Links from this episode

Geek to Freak Fitness and Lawn Care
Geek to Freak on Twitter

Find us on iTunes

Landscape Business Pro Podcast

006: Scott Gilbertson – More Business Can Equal More Headaches, NOT More Profits

Are you happy with the size of your company?? Today we talk with Scott Gilbertson, owner of Meridian Tree, a tree service company in Minneapolis, MN. Many smaller contracting companies strive to grow and expand their business, but all too often these efforts are not reflected in the bottom line. Along with more customers and employees comes more paperwork, administration and expenses.

Scott shares his insights, some advertising experiences, as well as his ideas regarding what it takes to keep customers happy. Scott and his business partner have consistently grown their business over the last eight years, and Scott attributes his success to honesty, hard work, and being in it "for the long haul". Scott also admits to dropping the ball in an area of his business in which many smaller companies miss opportunities, and that’s staying in front of existing customers. What are you doing to keep your brand in the minds of your customers? Stan and Scott talk about some simple and inexpensive things you can do to capitalize on customers you already have. The guys also discuss a very popular advertising website for contractors, and share their experiences, which could save your company big bucks down the road.

Links from this episode

Meridian Tree
Send Out Cards