Barry Moltz is an author, entrepreneur, small business expert, and member of the Entrepreneurship Hall of Fame. To date, he has written five books, including his latest, How To Get Unstuck: 25 Ways to Get Your Business Growing Again. Barry understands that the easiest way to land a new client is to educate them, NOT try to sell them. If your business solves a problem, or a “pain” as Barry refers to it, then the product or service will sell itself. In other words, get your brand in front of the customer and keep it there. Then, when the time comes, they’ll call on you to help with their problem, because you’ll be the first solution to pop into their heads. Stan and Barry also dig into the importance of customer satisfaction, which cannot be stressed enough.
"In today’s market, customer service is really the only competitive advantage you have."
According to a Harvard study, unhappy customers are twice as likely to talk about your business negatively after a bad experience than happy customers are to talk about it positively if they have a good experience. Sometimes you just have to bite the bullet, and strive to make the customer happy no matter how difficult they are. As entrepreneurs, as business owners, it’s your responsibility to focus on the big picture—no matter what!