‘Branding’ is one of those terms that is thrown around all the time, but widely misunderstood. What is a brand? Why is if important? As a contractor, how do I leverage branding in my own business? Dorie Clark is a well-respected and recognized branding expert, and author of Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It. She understands that a brand goes well beyond a logo. Your brand is your reputation. It’s an all-encompassing representation of what your company stands for — and it’s crucial making your company stand out amidst hundreds of other companies that offer the exact same services you do. Do you consider your company to be trustworthy? Innovative? Or maybe your known for your technical expertise? Dorie lays out some great ideas to help you establish your brand, focus on it, and leverage it to expand and strengthen your business.
Simply put, BJ Smith is an online marketing expert. BJ hosts The Busy Marketer Podcast, co-hosts the Marketing Recap Podcast, and is a college-level professor of multi-media design. But more importantly, BJ understands how contractors like you can utilize some basic marketing principals and techniques to efficiently and inexpensively market your business to a targeted audience. It turns out that Facebook isn’t just for finding old flames and seeing photos of your cousin’s latest fishing trip. BJ tells us how to use Facebook, social media and simply made videos to reach customers like never before. We do touch on some high-level online marketing strategies, but BJ has a great ability boil these strategies down to actionable steps that you can take today. It’s clear that BJ really knows what the hell he’s talking about, and If you don’t leverage the expertise shared by BJ in this episode…your competition will.