052: Joanne Shaw – The Power of Partnering with a Landscape Designer

JoanneShawIf you don’t have a landscape designer on staff, partnering up with one is a great tool to have in your back pocket. When a customer asks you, “Can you draw this up for me?” it is much better to be able to answer, “yes, we have a specialist who does that” than send them on their way to find someone who can. This adds great value to you as the contractor because you make the customer’s life so much simpler.

Stan talks to Joanne Shaw, the owner and operator of Down2Earth Landscape Design. A graduate of Ryerson University in Landscape Design, Joanne has over 15 years experience in designing gardens and more than a decade in landscape and related business, both for her own clientele and established local nurseries.

Learn how to create a business relationship that is beneficially to both you and the landscape designer!

Links from this episode

Down2Earth
Joanne on Twitter

048: Jeff Johnson – Forget Landscaping Skills and Learn THIS Instead!

Jeff JohnsonIf you want to run a successful business, forget about your craft. You can be the best landscaper…the best excavator…the best contractor around – but ultimately, none of that matters if you don’t know how to communicate. The hard truth is, it doesn’t matter how good you are at your craft, people skills are absolutely vital to your success. Jeff Johnson is an author, business owner, and former gubernatorial candidate for the state of MN. All these experiences have taught Jeff about the importance of connecting with people. Jeff and Stan talk about the importance of small talk, remembering names, and following up with people – these things matter!

Links from this episode

www.jeffjohnson.org

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Landscape Business Pro Podcast

040: Corinna Essa – Social Media 101 for Landscapers & Contractors

Corinna EssaCorinna Essa is a social media expert. She’s helped companies of all types and sizes approach their social media marketing in a way that makes sense for their industry, budget, and marketing goals. Take Pinterest for example…the simplicity of posting a beautifully photographed before and after picture on Pinterest can have a profound affect on your company’s exposure. Once Pinterest users start “pinning” your photos, you can essentially sit back and let the Pinterest community do your advertising for you. If Pinterest is a model that works for your business, then Instagram is another photo-based platform that may be perfect for your company’s social media efforts.

Maybe your business model is B to B. If that’s the case, LinkedIn might be a good choice. LinkedIn is a popular professional networking website that you can use to bypass gatekeepers and pre-qualify leads without them even knowing it. Stan and Corinna also talk about Twitter. They discuss how to best use Twitter, but more importantly, how landscapers can utilize Twitter in a way that makes sense for the landscaping and excavating industry. And then there’s Google Plus. What the hell is it – and as a landscaping contractor – how can it help my business? Corinna and Stan clear up some of the mysteries around these various social media platforms and shed some light on how contractors like yourself can approach social media with a realistic and targeted game plan.

Links from this episode

Social Media Worldwide
Corinna on Twitter @smwonline
Ello
Pinterest
Facebook
LinkedIn
Twitter
Google Plus
Sprout Social
Buffer.com

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Landscape Business Pro Podcast

033: Jordan Harbinger – The Art of Charm

Jordan HarbingerCall it whatever you want – an ‘ah-ha’ moment, a ‘game-changer’ – just don’t ignore it! Jordan Harbinger didn’t ignore his, and now he’s the host of one of the most popular podcasts on iTunes, The Art of Charm. Jordan and Stan discuss the importance of people in business, and how you can leverage simple, effective strategies to help you get ahead, land more jobs, and leave your clients eager to give you a referral.

Links from this episode

The Art of Charm Podcast
The Art of Charm website
Best of The Art of Charm

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Landscape Business Pro Podcast

029: Catherine Byers Breet – A Nasty Word That Makes Contractors Money

You can have a phenomenal website and great brochures, but at the end of the day, people buy from people.

Networking is an annoying, pretentious, and even disgusting word to most contractors. When we hear the word “networking” we imagine an awkward conversation with someone we don’t know and have nothing in common with. This couldn’t be more false. When you get down to it, networking is about people. In this episode, Catherine Byers Breet does an amazing job of scrubbing the concept clean, demystifying it, and teaching us how simple and painless it really is. Networking is not confined to stuffy events and boring get-togethers…it’s all around us. Catherine teaches us to sniff out connections and opportunities that exist everywhere we go. Take Stan for example; Stan networks at Subway, at the gas station, anywhere — and it’s payed-off on numerous occasions, in the form of both clients and employees. So ask yourself, where will your next monster job come from? The hardware store? Grocery shopping with the kids? You never know…until you ask.

Links from this episode

Arbez.com
LinkedIn

Find us on iTunes

Landscape Business Pro Podcast